Updated September 2026 · Written and maintained by the Progression Agency strategy team
Progression Agency is a WordPress development company in New York City building custom WordPress websites, block themes, plugins, WooCommerce stores and headless WordPress front ends for businesses across the United States, with hosting, security and maintenance handled.
On this page · 11 sections
- What does a WordPress development company do?
- WordPress development services
- Key features and components
- Common integrations
- Security, performance and standards
- Our WordPress development process
- How much does WordPress development cost?
- Technology we typically use
- Mistakes to avoid
- Why choose Progression Agency for WordPress development?
- Related services
The short answerA WordPress development company designs and builds websites on WordPress with custom themes and content types rather than off-the-shelf templates, extends it with plugins and integrations, and keeps it fast and secure on managed hosting. WordPress runs about 43% of all websites, which makes it the most practical platform for marketing teams that must edit and grow a site themselves. Planning figures: a custom WordPress business site $15,000-$60,000; large content platforms $40,000-$150,000.
Cost ranges are US planning figures, not quotes.
What does a WordPress development company do?
It designs and builds WordPress sites for businesses: custom themes and block patterns, custom post types and fields, plugin development and integrations, WooCommerce stores, membership and portal features, performance and security hardening, migrations, and ongoing maintenance, so the site does what the business needs and marketers can run it.
WordPress is the right platform when non-technical teams must manage the whole site, when the plugin ecosystem covers required features, and when content volume is high. It is the wrong platform when the site is really an application or must be fully custom-coded for speed; see WordPress alternatives, Webflow vs WordPress and custom website development.
Usage figures: W3Techs. Development follows the WordPress developer documentation and coding standards.
WordPress development services
Projects we are most often asked to build.
Custom WordPress website development
Design and build of business websites with custom block themes, patterns and content types, built for speed, SEO and easy editing.
WordPress redesigns and migrations
Rebuilding aging or template sites, migrating from Wix, Squarespace, Webflow, Drupal or HubSpot to WordPress with redirects preserved; see website migration services.
WooCommerce development
Stores with custom product types, checkout flows, subscriptions, B2B pricing and integrations on managed WooCommerce hosting; see Shopify vs WooCommerce.
Plugin and integration development
Custom plugins, CRM and marketing integrations, API connections and Gutenberg blocks built to WordPress standards.
Headless WordPress
WordPress as the CMS with a Next.js or Astro front end for maximum performance and security; see headless CMS vs traditional CMS.
Enterprise and multisite WordPress
Multisite networks, editorial workflows, SSO, localization and governance for larger organizations.
Multisite networks, editorial workflows, SSO, localization and governance for larger organizations.
Key features and components
What separates a useful build from a costly one.
| Feature | Why it matters |
|---|---|
| Custom block theme | Fast, editable, no builder bloat |
| Content types and fields | Structured content marketers can manage |
| Managed hosting setup | Caching, backups, staging, security |
| Cloudflare in front | WAF, CDN, DDoS protection |
| Technical SEO | Schema, sitemaps, metadata, redirects |
| Accessibility (WCAG 2.2) | Compliant, usable |
| Core Web Vitals | Measured before launch |
| Update and backup plan | Nothing left to chance |
Common integrations
Where the value usually comes from.
| System | What we connect |
|---|---|
| CRM and marketing | HubSpot, Salesforce, Mailchimp, Klaviyo |
| Forms | Gravity Forms, WPForms, custom blocks |
| Commerce | WooCommerce, Stripe, PayPal |
| Memberships and LMS | MemberPress, LearnDash |
| SEO | Yoast, Rank Math |
| Hosting | Kinsta, WP Engine, Pressable, Cloudways |
Security, performance and standards
WordPress is secure and fast when it is built and hosted properly.
- Themes and plugins follow the WordPress coding standards and are kept current.
- Sites run on managed hosting with Cloudflare in front, current PHP, automatic backups and two-factor logins.
- Performance targets Core Web Vitals thresholds on mobile; accessibility targets WCAG 2.2 AA.
- Security follows the OWASP Top 10 with plugin vetting, least-privilege roles and monitoring.
Our WordPress development process
We audit content and goals, design a system and templates, build a custom block theme with the content types your team needs, integrate your tools, launch on managed hosting behind Cloudflare with redirects and performance checks, and maintain the site monthly.
How much does WordPress development cost?
As US planning figures: a custom WordPress business site $15,000-$60,000; a WooCommerce store $20,000-$80,000; a large content platform or enterprise site $40,000-$150,000; premium-theme sites with light customization $3,000-$10,000. Hosting $20-$300 a month and maintenance $100-$500 a month. See website development cost.
| Scope | Typical range | Timeline |
|---|---|---|
| Premium theme, light customization | $3,000-$10,000 | 2-4 weeks |
| Custom WordPress business site | $15,000-$60,000 | 8-14 weeks |
| WooCommerce store | $20,000-$80,000 | 8-16 weeks |
| Content platform / enterprise | $40,000-$150,000 | 3-6 months |
Technology we typically use
Mainstream, maintainable choices.
| Layer | Choice |
|---|---|
| Platform | WordPress 6.x, block editor, PHP 8.2+ |
| Themes | Custom block themes, theme.json |
| Fields | ACF, custom blocks |
| Commerce | WooCommerce |
| Hosting | Kinsta, WP Engine, Pressable, Cloudways + Cloudflare |
| Tooling | Local, Git, GitHub Actions, PHPCS |
Mistakes to avoid
Common causes of overruns and low adoption.
- Building on a page builder and inheriting its weight forever.
- Installing plugins for every feature instead of writing small custom code.
- Cheap shared hosting for a business site.
- No staging environment and updates applied live.
- Redesigning without redirects.
- Leaving the site unmaintained after launch.
Why choose Progression Agency for WordPress development?
Engineering, design and go-to-market in one team.
- WordPress engineering plus SEO and paid media in one team, so the site is built to generate leads.
- Custom block themes that keep marketers independent and the site fast.
- Hosting, security and maintenance handled after launch, in your accounts.
- You own the code, data and accounts.
- Headquartered in New York City, working with clients nationwide and worldwide.
Related services
See WordPress maintenance services, WordPress hosting guide, WordPress developers in NYC, WordPress outsourcing and best CMS platforms.
Ready to scope it?
Tell us the users, workflow and systems involved. We will propose a first release and planning estimate.
Getting found in search
AI, AEO and what is changing
Paid media and lead generation
Websites and design
Choosing and working with an agency
Software and app development
Web development, platforms and hosting
- React vs Vue vs Angular
- Svelte vs React
- Astro vs Next.js
- Next.js vs React
- Web development frameworks
- What is a tech stack
- SSR vs CSR vs SSG
- React Native vs Flutter
- Vercel vs Netlify
- Cloudflare vs AWS
- AWS vs Azure vs Google Cloud
- Web hosting types compared
- Hosting for React and Next.js
- SaaS hosting
- WordPress hosting guide
- Backend hosting options
- Website hosting for small business
- Headless CMS vs traditional CMS
- WordPress alternatives
- Best CMS platforms
- Webflow vs WordPress
- Wix vs Webflow
- Framer vs Webflow
- Shopify vs WooCommerce
- Custom software vs off-the-shelf
- Website development cost
- Monolith vs microservices
- Custom website development services
- React development company
- Next.js development company
- Webflow development agency
- Front-end development company
- WordPress maintenance services
- Ecommerce website redesign services
- Website migration services
- DevOps services
- Cloud migration services
- Website speed optimization services
- Website security services
- VPS hosting explained
- Website hosting cost
- Cloud hosting explained
- Hosting a website on AWS
- Hosting a website on Google Cloud
- Hosting a website on Azure
- Dedicated server hosting
- Shared hosting explained
- WooCommerce hosting
- PHP hosting
- .NET hosting
- Best headless CMS platforms
- Headless WordPress
- Static site generators compared
- Small business website redesign services
- Angular development company
Social, content and brand
By industry and by situation
Frequently asked questions
What is a WordPress development company?
Are you a custom WordPress development company?
Do you work as a WordPress development company in the USA nationwide?
What WordPress development services do you offer?
How much does a custom WordPress website cost?
How long does a WordPress site take?
Do you build custom themes or use page builders?
Do you develop WordPress plugins?
Can you build a WooCommerce store?
Do you offer headless WordPress?
Which hosting do you recommend?
Do you maintain WordPress sites?
Can you migrate my site to WordPress?
Is WordPress secure?
Is WordPress good for SEO?
Who owns the site?
Do you work with businesses outside New York?
Should I choose WordPress or Webflow?
Do you provide WordPress developers on retainer?
How do I start?
Are you a WordPress development company in the USA?
Planning an app?We design, build, launch and maintain iOS, Android and web apps, with a written scope before any code.
Get a free marketing proposal
Tell us what you are trying to grow and we will come back with a plan, not a pitch deck. Same-day reply on weekdays.