Updated September 2026 · Written and maintained by the Progression Agency strategy team
Three of them are free and take an afternoon. One dominates the budget. The order matters more than the list, because everything after move four assumes the machine can read you.
On this page · 14 sections
- How to get cited by AI
- The three free moves, done today
- The expensive move: rendering
- The highest-ratio content change there is
- Record a baseline before you change anything
- The slow half: corroboration
- What not to do
- How fast should you expect this to work?
- Everything else we have written on search, AI and getting found
- The nine moves as a work order
- Passage rewriting, before and after
- Advice that does not work, and why
- Who gets there fastest, and who should wait
- Video: AI search, crawlers and getting found
The short answerNine moves, in order: allow the five AI crawlers, prove from your server logs that they arrive, fix status codes your CDN or WAF returns to them, render your content without JavaScript, move each answer to the first sentence of its section, source claims inline, unify your entity data, record a dated prompt baseline before anything changes, and build third-party corroboration. Moves one to three cost nothing and take about an hour. Move four decides your budget. Move nine is slow and is usually why a competitor is cited and you are not.
Time-to-signal figures are our own observation across audits, labelled as such. Nobody controls attribution, so nothing here is a guarantee of citation.
How to get cited by AI
Nine moves, in order. Three of them cost essentially nothing and can be done this afternoon. One dominates the budget. The remaining five are ordinary discipline pointed at a new target.
The order matters more than the list. Every step after the fourth assumes the machine can actually reach and read your page, and a large share of the effort spent on answer engine optimization is spent on pages that fail that assumption silently.
Start at step one even if you are confident. We have found blocked crawlers on sites whose owners were certain nothing was blocked, because the block came from a security plugin default rather than from anything anyone chose.
The three free moves, done today
Read your robots.txt for the five AI crawlers. Request a page with each of their user agent strings and confirm a 200 rather than a 403. Then grep your server logs to see whether they have actually arrived in the last thirty days.
Together these take about an hour and they are the difference between being a candidate for citation and being entirely absent. On a meaningful minority of sites, this hour is the whole result for the quarter.
Move one: allow the crawlers
GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended. A Disallow under any of them is a complete explanation for absence on that surface, and removing it costs nothing.
Move two: prove they arrive
Permission is not evidence. Filter your access logs for those user agents. If robots.txt permits them and the logs show nothing, something else is blocking.
Move three: fix the status codes
This is the one people miss. Your CDN or WAF may return a 403 to unrecognised agents while serving browsers perfectly. It is invisible unless you test with the user agent string set.
The expensive move: rendering
Fetch a commercial page with JavaScript disabled. If what comes back is a navigation bar, a footer and little else, the model has never seen your content — and fixing that is an engineering project rather than a marketing task.
This single test decides the size of everything else. A server-rendered site can complete most of this plan in a few weeks. A client-rendered site is looking at a rendering programme first, and no amount of content work substitutes for it.
How to test it
Disable JavaScript in your browser’s developer tools and reload, or fetch the URL with curl and read what comes back. Compare the word count against the rendered page.
What good looks like
Your actual body content present in the HTML before any script runs.
What to do if it fails
Server-side rendering or prerendering for the commercial templates. Not the whole site necessarily — the templates that carry the pages you want cited.
Why it is worth the cost
Every other step on this page is conditional on it. Structure, sourcing and entity work applied to a page that returns nothing are applied to nothing.
The highest-ratio content change there is
Move the answer to the first sentence of the section that promises it. That is the whole change, it costs almost nothing, it applies to every page you own, and it improves the page for human readers at the same time.
Retrieval selects a passage rather than a page. A section whose heading asks a question and whose fourth paragraph answers it gives a system nothing clean to lift, and a thinner competitor with the answer up front gets quoted instead.
Make the heading a question
Or at least a clear promise. A heading that says ‘Our approach’ promises nothing a retrieval system can match against.
Answer it immediately
Complete sentence, no preamble, no throat-clearing. The answer should survive being read entirely alone.
Context goes after
Human readers cope with context-then-answer. Retrieval does not.
One idea per section
Two answers in one section usually means neither extracts cleanly.
Attach sources inline
An unsourced statistic is among the first things a cautious system declines to repeat.
The final test
Read the passage on its own, out of context. If it still makes sense, it can be quoted. If it needs the paragraph above it, it cannot.
Record a baseline before you change anything
Thirty buyer questions, asked across two or three assistants, with every answer stored verbatim and dated. An hour of work, and it is the difference between being able to prove a result later and merely asserting one.
Do it in week one, before any of the fixes land. A baseline recorded after the work has started makes every subsequent claim unfalsifiable, including your own honest ones.
The slow half: corroboration
Independent third parties saying about you what you say about yourself. It is the slowest thing on this list, the hardest to fake, and in our experience the usual reason a competitor is cited and you are not once the technical work is done on both sides.
There is no shortcut here that survives contact with a retrieval system. Digital PR, original data worth citing, genuine expert contribution, and presence in the listicles and directories that already rank for your category.
Original data
The strongest form, because it makes you the primary source rather than a commentator. Anything you measured that nobody else publishes qualifies.
Expert contribution
Being quoted in other people’s work. Slow to build, disproportionately effective, and largely a matter of being responsive and useful.
Category listicles
‘Best X agency’ answers come from lists rather than from agency pages. Getting onto those lists is a different activity from optimising your own site.
Directories that rank
Clutch, G2 and their equivalents are retrieved heavily for provider queries. Presence there is corroboration whether or not anyone clicks through.
Consistency underneath it all
Corroboration only helps if the third parties describe you the same way you describe yourself. This is why entity work precedes PR work.
What not to do
Six pieces of advice you will be given that are either neutral or actively counterproductive: publish more content, increase keyword density, add llms.txt and wait, buy a citation guarantee, measure it with a rank tracker, and pad your FAQs with questions nobody asks.
Each of these is currently being sold. Volume and density do not move retrieval because similarity is computed on meaning. Rank tracking cannot see inside an answer. And nobody controls attribution, so nobody can guarantee it.
How fast should you expect this to work?
Crawler access shows in your logs within days. Rendering fixes land in a week or two once engineering ships them. Passage restructuring improves extraction over weeks. Citation frequency does not read honestly before about month six.
The useful early signal is not a citation. It is a crawler hit, then a scriptless fetch that returns your content. Those two are checkable, fast, and they tell you the chain is intact.
Want the first week done properly?
An AI visibility audit runs moves one through four, reads your server logs, and records the baseline before anything changes — so the rest of the plan can actually be proven later.
Want this done for your site?We build and maintain the search, content and paid programmes described on this page.
Everything else we have written on search, AI and getting found
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Not sure which of these applies to you?Tell us the situation and we will say plainly what we would do first, and what we would not.
The nine moves as a work order
The nine moves in the order we would do them, with the effort and the evidence each produces.
| # | Move | Effort | Cost | Time to signal | How you verify it |
|---|---|---|---|---|---|
| 1 | Allow the five AI crawlers | Minutes | Free | 2 days | Server logs show the agents |
| 2 | Prove they arrive | Minutes | Free | 2 days | Log entries with 200 status |
| 3 | Fix status codes from CDN/WAF | Hours | Low | 3 days | curl with the user agent set |
| 4 | Render without JavaScript | Weeks | High | ~30 days | Scriptless word count per template |
| 5 | Move answers to sentence one | Days | Low | ~21 days | Read the passage standalone |
| 6 | Source claims inline | Days | Low | Weeks | Every statistic has attribution |
| 7 | Unify entity data | Weeks | Medium | ~75 days | Every source describes you identically |
| 8 | Record a prompt baseline | 1 hour | Free | Immediate | Dated file of verbatim answers |
| 9 | Build corroboration | Ongoing | High | ~150 days | Third-party pages that mention you |
Passage rewriting, before and after
The same passage in its original and rewritten forms, with what changed and why it matters.
| Before | After | |
|---|---|---|
| Heading | Our approach to pricing | How much does an AEO audit cost? |
| First sentence | We believe transparency matters to our clients. | A published AEO audit costs $1,000 to $4,000 for 10 to 20 hours of work. |
| Second sentence | Every business is different, and so is every engagement. | The range depends on template count and rendering health. |
| Context | Arrives in sentence one | Arrives after the answer |
| Extractable alone? | No — needs the paragraph below it | Yes — survives out of context |
| Likely outcome | Ranks fine, rarely quoted | Quotable as a standalone passage |
Advice that does not work, and why
Common recommendations in this field that we would not follow, with the reasoning.
| Advice | Verdict | Why |
|---|---|---|
| Publish more articles | Does not help | Retrieval selects passages, not volume |
| Increase keyword density | Does not help | Similarity is computed on meaning, not term frequency |
| Add llms.txt and wait | Marginal | Low adoption, not a ranking factor. Hygiene at best |
| Buy guaranteed citations | Not possible | Attribution happens inside the model; nobody controls it |
| Track with a rank tracker | Actively misleading | Cannot see inside an answer; reports success while absent |
| Pad FAQs with extra questions | Does not help | Questions nobody asks retrieve against nothing |
Who gets there fastest, and who should wait
The situations where this work pays quickly, and the ones where it should be deferred.
| Situation | Time to meaningful movement | Why |
|---|---|---|
| Server-rendered site, few templates | Weeks | Skips the expensive step entirely |
| Server-rendered, many templates | 1-2 months | Structure work scales with template count |
| App-like site, in-house developers | 2-3 months | Rendering is a project but you can ship it |
| App-like site, no developers | Blocked until resourced | Content work on unreadable pages returns nothing |
| New domain, any stack | 6+ months | Corroboration has not accumulated yet |
| Local trade or walk-in retail | Not yet worth it | Listings and reviews still return more today |
Video: AI search, crawlers and getting found
Background viewing. The nine moves are written out in full above; these are context rather than the source of anything here.
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Getting found in search
AI, AEO and what is changing
- GEO vs SEO
- How AI will affect SEO
- AI automation agency
- AI automation cost
- AI customer service
- AI in digital advertising
- AI for email marketing
- AI for restaurant social media
- Generative engine optimization agency
- AI visibility best practices
- Answer engine optimization agency
- AEO vs GEO vs LLM SEO
- LLM SEO: the technical side
- How to rank in ChatGPT
- AI visibility tools compared
- AI visibility audit
- AI SEO agency
- AI search statistics, traced
- AI SEO in New York
- AEO vs SEO: what transfers
- AEO pricing: what it costs
- AEO agency: how to choose one
- What is AEO? Defined
- AEO services: what you receive
- AEO audit: the full checklist
- AI search optimization: two engines
- AEO tools: which class you need
- LLM visibility: what it measures
- Why AI recommends your competitor
- AEO search landscape: original dataset
- How AI search works: the pipeline
- AEO myths: twelve claims assessed
- How long AEO takes
- Local AEO: why it differs
- Enterprise AEO: the real blockers
- AI visibility trackers vs rank tracking
- Why AI visibility dropped
- AEO content writing: six rules
- AEO for small business: where to start
- AI answers vs organic search
- AEO experts: the six skills
- AEO pros and cons
- AEO and paid search together
- URLs and AI citation
- AEO for dentists
- AEO for doctors
- AEO for plastic surgeons
- AEO for chiropractors
- AEO for therapists
- AEO for med spas
- AEO for fintech
- AEO for plumbers
- AEO for roofers
- AEO for HVAC
- AEO for landscapers
- AEO for hotels
- AEO for wineries
- AEO for ecommerce
- Free tool: AI crawler access checker
- Free tool: llms.txt generator
- Free tool: schema vs copy validator
- Free tool: extractable content checker
- Free tool: AI visibility prompt builder
Paid media and lead generation
Websites and design
Choosing and working with an agency
Social, content and brand
By industry and by situation
Frequently asked questions
How do I get cited by AI?
What is the first thing I should do?
How long does it take to get cited?
What is the single highest-impact content change?
How do I know if my pages are readable by AI crawlers?
Does publishing more content help?
Does keyword density matter?
Should I add llms.txt?
Can I buy a guaranteed citation?
Why record a baseline before making changes?
What goes in a prompt baseline?
What is corroboration and why does it matter most?
How do I build corroboration?
Why does my CDN matter?
Should I fix rendering or write content first?
Can I measure this with a rank tracker?
Which platform will cite me first?
How many prompts should I track?
What if I do all nine moves and still am not cited?
Is this worth doing for a local business?
Do I need an agency for this?
What should I check monthly?
Sources and further reading
- Google Search Essentials — SEO starter guide
- Google: creating helpful, reliable, people-first content
- Google: intro to structured data
- Google: LocalBusiness structured data
- Google: FAQPage structured data
- Google: Article structured data
- Google: Product structured data
- Google: title links in search results
- Google: control your snippets
- Google: robots.txt introduction
- Google: sitemaps overview
- Google: consolidate duplicate URLs
- Google: redirects and Search
- Google: JavaScript SEO basics
- Google: multi-regional and multilingual sites
- Google Search Central Blog
- Google: get started with Search Console
- Google: how local search results are determined
- Google Business Profile: prohibited and restricted content
- Google Business Profile: address and service area guidelines
- Google Business Profile: review policy
- Google Business Profile: add or edit categories
- Google Ads: location targeting settings
- Google Ads: about negative keywords
- Google Ads: about Quality Score
- Google Ads: importing offline conversions
- Google Ads: about Smart Bidding
- Google Ads: about Performance Max
- Google Local Services Ads: eligibility and screening
- Google Ads: keyword match types
- Google Analytics 4: about conversions
- Google Analytics 4: attribution models
- US Census Bureau QuickFacts: New Jersey
- US Census Bureau: American Community Survey
- US Census: Statistics of US Businesses
- Bureau of Labor Statistics: New Jersey data
- BLS: Occupational Employment and Wage Statistics
- NJ Department of Labor: labor market information
- New Jersey Business Action Center
- US Small Business Administration: New Jersey district
- USA.gov: business resources
- web.dev: Core Web Vitals explained
- web.dev: Largest Contentful Paint
- web.dev: Cumulative Layout Shift
- web.dev: Interaction to Next Paint
- Google PageSpeed Insights
- Google Rich Results Test
- Google Search Console
- W3C Markup Validation Service
- Schema.org: LocalBusiness type
- Schema.org: Service type
- Schema.org: FAQPage type
- Schema.org: HowTo type
- W3C: WCAG 2.2 quick reference
- FTC: CAN-SPAM Act compliance guide
- FCC: telemarketing and robocall rules (TCPA)
- FTC endorsement guides — reviews and testimonials
- FTC: rule on consumer reviews and testimonials
- HHS: HIPAA guidance on online tracking technologies
- New Jersey Courts: attorney advertising guidelines
- New Jersey DCA: construction codes and permits
- New Jersey Home Improvement Contractor registration
- New Jersey Division of Consumer Affairs
- TikTok for Business
- TikTok Creative Center
- TikTok Ads Help Center
- TikTok Community Guidelines
- TikTok Terms of Service
- TikTok Privacy Policy
- TikTok Safety Center
- TikTok Transparency Center
- TikTok Creator Portal
- TikTok Newsroom
- TikTok for Developers
- TikTok advertising solutions
- TikTok Creator Marketplace
- TikTok Business Center
- TikTok for Business blog
- TikTok Creative Center: top ads
- TikTok Branded Content policy
- TikTok Shop for sellers
- Instagram for Business
- Instagram for Creators
- Instagram Help Center
- About Instagram
- Meta Business Suite
- Meta Business Help Center
- Meta Transparency Center
- About Meta
- Meta: Instagram platform docs
- YouTube Creators
- YouTube Official Blog
- YouTube Shorts help
- How YouTube Works
- YouTube Studio
- LinkedIn Marketing Solutions
- LinkedIn Help
- Pinterest Business
- Pinterest Business Help
- Snapchat for Business
- X for Business
- Reddit communities
- Reddit for Business Help
- ASCAP
- BMI
- SESAC
- Global Music Rights
- PRS for Music (UK)
- PPL (UK)
- SOCAN (Canada)
- APRA AMCOS (Australia)
- GEMA (Germany)
- SACEM (France)
- SIAE (Italy)
- JASRAC (Japan)
- IFPI
- RIAA
- National Music Publishers Association
- Harry Fox Agency
- SoundExchange
- Music Reports
- Epidemic Sound
- Artlist
- Soundstripe
- PremiumBeat
- AudioJungle
- Free Music Archive
- Creative Commons
- Incompetech
- FTC: advertising and marketing
- FTC: disclosures 101
- FTC: endorsement guides
- FTC: consumer reviews rule
- FTC: advertising FAQs
- US Copyright Office
- US Copyright Office: DMCA
- US Copyright Office: music FAQ
- US Copyright Office: fair use FAQ
- USPTO: trademarks
- UK Advertising Standards Authority
- ACCC (Australia)
- Competition Bureau Canada
- GDPR overview
- California Consumer Privacy Act
- COPPA
- FTC: children’s privacy
- W3C Web Accessibility Initiative
- W3C: WCAG
- W3C: captions
- W3C: making audio and video accessible
- ADA.gov
- WebAIM
- Epilepsy Foundation
- Pew Research: internet and technology
- DataReportal
- US Census Bureau
- US Bureau of Labor Statistics
- Interactive Advertising Bureau
- Think with Google
- Google Trends
- Nielsen insights
- Schema.org: VideoObject
- Schema.org: SocialMediaPosting
- Schema.org: MusicRecording
- Schema.org: HowTo
- Schema.org: FAQPage
- Schema.org: Organization
- Google: video best practices
- Google: video structured data
- CapCut
- Adobe Premiere Rush
- DaVinci Resolve
- Canva
- Descript
- VEED
- Kapwing
- Otter.ai
- Later
- Buffer
- Hootsuite
- Sprout Social
- Google Analytics
- Google Search Console
- Google Analytics developer docs
- GA4: events and conversions
- Matomo
- Plausible Analytics
- Similarweb
- UK Information Commissioner’s Office
- Office of the Privacy Commissioner of Canada
- Australian OAIC
- European Data Protection Board
- EU data protection
- EU Digital Services Act
- Ofcom
- FCC
- AIGA
- Nielsen Norman Group
- Smashing Magazine
- web.dev
- MDN: web media
- MDN: the video element
- ISO 21001 (reference)
- Buma/Stemra (Netherlands)
- STIM (Sweden)
- Teosto (Finland)
- Koda (Denmark)
- TONO (Norway)
- IMRO (Ireland)
- SGAE (Spain)
- ZAiKS (Poland)
- KOMCA (South Korea)
- MCSC (China)
- CISAC
- World Intellectual Property Organization
- TikTok: creating videos
- TikTok: exploring videos
- TikTok: privacy settings
- TikTok: growing your audience
- TikTok Creator Academy
- TikTok Effect House
- TikTok for small business
- Instagram: Reels help
- YouTube: Shorts best practice
- How YouTube recommends
- Pinterest Predicts
- Snapchat for Business
- Hootsuite blog
- Social Media Examiner
- Marketing Week
- Adweek
- Google Search Essentials — SEO starter guide
- Google: creating helpful, reliable, people-first content
- Google: intro to structured data
- Google: LocalBusiness structured data
- Google: FAQPage structured data
- Google: Article structured data
- Google: Product structured data
- Google: title links in search results
- Google: control your snippets
- Google: robots.txt introduction
- Google: sitemaps overview
- Google: consolidate duplicate URLs
- Google: redirects and Search
- Google: JavaScript SEO basics
- Google: multi-regional and multilingual sites
- Google Search Central Blog
- Google: get started with Search Console
- Google: how local search results are determined
- Google Business Profile: prohibited and restricted content
- Google Business Profile: address and service area guidelines
- Google Business Profile: review policy
- Google Business Profile: add or edit categories
- web.dev: Core Web Vitals explained
- web.dev: Largest Contentful Paint
- web.dev: Cumulative Layout Shift
- web.dev: Interaction to Next Paint
- Google PageSpeed Insights
- Google Rich Results Test
- Google Search Console
- W3C Markup Validation Service
- Schema.org: LocalBusiness type
- Schema.org: Service type
- Schema.org: FAQPage type
- Schema.org: HowTo type
- W3C: WCAG 2.2 quick reference
- US Census Bureau QuickFacts: New Jersey
- US Census Bureau: American Community Survey
- US Census: Statistics of US Businesses
- Bureau of Labor Statistics: New Jersey data
- BLS: Occupational Employment and Wage Statistics
- NJ Department of Labor: labor market information
- New Jersey Business Action Center
- US Small Business Administration: New Jersey district
- USA.gov: business resources
- OpenAI — GPTBot and OAI-SearchBot documentation
- Google — robots.txt introduction
- Google — crawlers and user agents
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